CM Yogi’s UP model shines at IITF 2024, gains global recognition

New Delhi, November 27– The Uttar Pradesh Pavilion at IITF 2024 carved a distinct identity, showcasing the state as a rising hub for global investment and trade. This exceptional representation earned the pavilion a prestigious Gold Medal during the closing ceremony of the fair held at Bharat Mandapam.

Highlighting UP Chief Minister Yogi Adityanath’s development model, the pavilion attracted significant global attention, with over 3 lakh visitors exploring its offerings. The event facilitated extensive B2B and B2C interactions, leading to orders worth crores, further boosting the state’s reputation as an emerging economic powerhouse.

On the closing day of IITF 2024, Rakesh Sachan, the state’s Minister of Micro, Small, and Medium Enterprises, emphasized Uttar Pradesh’s rapid transformation. “Today, Uttar Pradesh is not only recognized for its rich cultural heritage but also as a growing industrial hub playing a pivotal role in the country’s economic development,” he said.

The Minister also lauded platforms like IITF for providing artisans and entrepreneurs with global exposure. He remarked that such events enable them to display their craftsmanship and innovation, marking a significant step toward the state’s comprehensive development.

The Uttar Pradesh Pavilion showcased over 120 stalls representing various districts and sectors of Uttar Pradesh, with significant contributions from Bhadohi, Moradabad, Kannauj, and Varanasi.

ODOP (One District, One Product) items, handicrafts, and innovative products were prominently displayed, highlighting the state’s growing prominence in both domestic and global markets. Bhadohi’s carpets, Moradabad’s brass craftsmanship, Kannauj’s perfumes, and Varanasi’s silk sarees were major attractions, drawing significant attention from visitors.

The pavilion also celebrated the contributions of women entrepreneurs, with over 20 stalls exclusively run by women. These entrepreneurs showcased a variety of products, including chikankari embroidery, Banarasi silk, handmade jewelry, and organic goods. Their displays beautifully blended tradition with innovation, reflecting the dynamic spirit of Uttar Pradesh’s evolving industries.

During the closing ceremony, the state government also gave awards for the excellent presence in the UP Pavilion. Kanpur-based F.K. International won the first prize with a cash reward of Rs 25,000, while Noida’s Mode Retail Sales and Marketing received Rs 20,000 as the second prize. Azamgarh’s Weaver Handloom Development Center was awarded Rs 15,000 as the third prize.