Gen Z News

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Luxury to Simplicity: Why the ‘Underconsumption Core’ Trend Is Going Viral Among Young Consumers

New Delhi, May 24, 2026: A growing number of young consumers are embracing a new lifestyle trend known as “Underconsumption Core,” rejecting excessive spending on fashion, beauty products, and gadgets in favor of mindful consumption. The movement, which has gained significant traction online, reflects a broader shift toward financial responsibility, sustainability, and intentional living. A […]

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Why is Gen Z Shifting Towards Tiny, Cozy Cafes?

TIT Correspondent info@impressivetimes.com India’s cafe culture is undergoing a noticeable shift. While large coffee chains once dominated urban social life, a new generation of tiny cafes, often with fewer than 10 seats, is rapidly gaining popularity among young customers. From Delhi and Bengaluru to Jaipur and Chandigarh, compact cafés focused on niche experiences are becoming […]

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What is this “Micro-Retirement” that Gen Zs talk about?

TIT Correspondent info@impressivetimes.com A growing number of young professionals, especially gen z are embracing a new lifestyle trend called “micro-retirement“, taking planned breaks from work in their 20s or 30s instead of working for decades before retirement. People use the time to travel, learn new skills, spend time with family or simply recover from work […]

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Raghav Chadha’s BJP Move Sparks Online Backlash, Nearly 1 Million Followers Drop in a Day

A sudden political shift by Raghav Chadha has triggered a strong reaction online, with his social media presence witnessing a sharp decline within hours. The Rajya Sabha MP, who recently exited the Aam Aadmi Party to join the Bharatiya Janata Party, reportedly lost close to one million followers on Instagram in less than 24 hours. […]

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Work From Home vs Office: What Does Gen Z Really Prefer?

TIT Correspondent info@impressivetimes.com The debate between Work From Home (WFH) and traditional office setups continues to evolve, especially among Gen Z professionals who are rapidly entering the workforce. With changing priorities, technological advancements, and a strong focus on work-life balance, Gen Z is reshaping how work is perceived in modern times. Shift Towards Flexibility A […]

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Big Fat Wedding Out, Fun In: Why Gen Z is Bringing Dancing Gorillas to Shaadis

TIT Correspondent info@impressivetimes.com The era of extravagant, multi-day “big fat Indian weddings” is gradually giving way to a more personalised and experience-driven approach, as India’s Gen Z couples reimagine how weddings are celebrated. Moving beyond rigid traditions and social expectations, young couples are increasingly prioritising joy, individuality, and memorable experiences over grandeur. Inspired in part […]

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Why Gen Z Spends More but Feels Guilty About It: Experts Explain the Emotional Cost of Money

TIT Correspondent info@impressivetimes.com Many Gen Z earners in India find themselves caught in a confusing emotional loop when it comes to money. Despite earning well and being financially independent, everyday spending on cafés, clothes, skincare, travel, or small comforts often triggers guilt and self-doubt. Young professionals describe constantly questioning whether an expense was necessary or […]

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PM Highlights Role of Gen-Z in Driving India’s Journey Towards Viksit Bharat 2047

New Delhi, January 12: Prime Minister  Narendra Modi on Monday shared an article by Union Minister G Kishan Reddy, underscoring the growing role of India’s Gen-Z in shaping the nation’s march towards becoming a developed country by 2047. In a post on social media platform X, the Prime Minister said that as India works collectively […]

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Mirror, mirror on my denim… who’s the boldest of them all?

Lifestyle Correspondent info@impressivetimes.com   Denim is shedding its casual label and stepping boldly into the world of high fashion. Once considered a simple wardrobe staple, it is now being transformed into statement pieces through intricate embroidery, mirror work, and creative fusion styling. Designers are turning jeans, jackets, and skirts into wearable art, allowing fashion enthusiasts […]

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Gen Z Faces Tough Tech Job Market: Adaptability becomes Key to Survival

For years, computer science was promoted as a ticket to high-paying jobs, modern campuses, and corporate perks. But as hiring freezes and AI-driven restructuring grip the industry, many Gen Z graduates are realizing that breaking into tech is far from guaranteed. Take Kanika Mohan, a 21-year-old computer science graduate who once pictured herself walking into […]

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