Toronto, April 9 2026: Actor Sonu Sood and singer Mika Singh have entered the world of cricket franchise ownership by becoming co‑owners of teams in the National Cricket League’s GT20 tournament, marking a high‑profile addition to the league’s growing global footprint.
The National Cricket League (NCL) announced the development as part of its continued efforts to elevate the GT20 competition’s appeal in the United States and Canada. Their involvement is expected to boost the league’s visibility among diverse audiences and bring fresh cultural vibrancy to the sport’s expansion in North America.
League officials highlighted that bringing in prominent personalities from entertainment fields aligns with the broader vision of creating a truly global cricket platform that connects players, fans and partners from across regions.
Sood said he views cricket as a unifying force capable of bringing people together regardless of background, and believes that the NCL GT20 presents a unique opportunity to grow the game in new markets.
Mika Singh underscored the natural synergy between cricket and entertainment, noting that the vibrant cultural scene in North America provides fertile ground for expanding interest in the sport.
Their participation also reflects the rising appetite for franchise cricket in regions beyond traditional strongholds, with the league tapping into the enthusiasm of South Asian, Caribbean and local communities.
Cricket’s profile in North America has been on the rise, supported by growing fan bases, increased international engagement and the sport’s anticipated return to the Olympics, which could further elevate its reach.
The addition of celebrity owners follows earlier trends of entertainment figures associating with cricket franchises, a move that has often helped raise the league’s appeal and marketability.
Organisers stated that the NCL GT20 will continue to attract global talent and investment, contributing to the sport’s evolution in a vibrant, multi‑cultural landscape.
The development is expected to energise fans and sponsors alike as the league builds towards its next season and broader strategic goals for cricket’s growth internationally.
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