Personalized Rakhis Steal the Spotlight This Raksha Bandhan

Lifestyle Correspondent
info@impressivetimes.com

With Raksha Bandhan just around the corner, markets across India are witnessing a burst of creativity, as personalized and designer rakhis dominate this year’s festive trends. From quirky nameplate rakhis to luxury gold-and-silver designs, shoppers are embracing innovation to make the celebration more special.

In Lucknow, retailers say nameplate rakhis bearing phrases like “Bhaiya is Superhero” or featuring popular characters such as “Labubu” are selling rapidly, especially among younger buyers. Custom-made designs with the brother’s name engraved or styled with superhero motifs are particularly popular with Gen Z, who are looking to blend sentiment with style. Many artisans are also taking online orders for personalized creations, ensuring that even last-minute buyers can surprise their siblings with something unique.

Meanwhile, in Ranchi, the festive spirit is equally vibrant, with shoppers showing a willingness to splurge. LED-lit rakhis, intricately designed pieces, and premium silver-and-gold options are drawing steady crowds. Local jewellers report a spike in demand for precious metal rakhis, which double as keepsakes long after the festival. In addition, curated gift hampers combining sweets, chocolates, and small lifestyle products are gaining popularity, offering families a complete gifting experience in one package.

Market experts note that the trend towards personalization reflects a broader shift in consumer behaviour, where buyers value exclusivity and emotional connection as much as aesthetics. Social media platforms, with their constant flow of festive reels and unboxing videos, are amplifying demand for visually striking designs.

With Raksha Bandhan falling in the midst of the monsoon season this year, traders expect brisk sales over the next few days, both in physical markets and online. For many, the choice of rakhi has moved beyond tradition—it’s now a statement piece, a personal token of love, and a reflection of contemporary gifting culture.