The Impressive TimesFaridabad– Haryana Human Rights Commission Member Deep Bhatia today visited the Vita Milk Plant at Ballabhgarh and reviewed the ongoing activities. During the inspection, the Chief Executive Officer, Satish Kumar, informed that the Ballabhgarh Cooperative Milk Producers’ Union Ltd. was established in April 2003, while the milk plant itself was set up in 1979 by Haryana Dairy Development Cooperative Federation Ltd., Chandigarh. The Union’s objective is to ensure fair pricing for milk supplied by producers, provide quality cattle feed, and supply high-grade fodder seeds, thereby strengthening the economic condition of farmers.
At present, the Ballabhgarh Milk Plant procures over one lakh liters of milk per day and operates around 160 milk booths to ensure timely supply to consumers. In addition to Vita brand products such as ghee, paneer, curd, lassi, khoa, butter, and diet peanut, the plant also supplies 50,000 liters of milk daily to the Delhi Milk Scheme.
The Ballabhgarh Milk Plant holds IS 9005, IS 22000 certifications, along with the Quality Mark of the National Dairy Development Board, confirming the superior quality of the milk and dairy products produced here.
Following the inspection, Deep Bhatia remarked that Vita not only promotes animal husbandry at the rural level but also enhances farmers’ income and ensures that urban consumers get access to high-quality milk and dairy products close to home. He also emphasized the need for greater brand promotion and consumer awareness campaigns.
On this occasion, the Commission’s Protocol, Information and Public Relations Officer, Dr. Puneet Arora, highlighted that plant officials are concerned about the prevailing misconception in society that milk is prepared from powder, whereas in reality, milk is collected solely through milk producer cooperative societies and then processed at the plant. He added that Vita should undertake more intensive awareness drives to dispel this myth.
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