FMCG market News

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IMD Heatwave Outlook to Boost Soft Drink Sales, But Margins Expected to Shrink

New Delhi April 15 2026: India’s soft drink industry is expected to see a strong summer-led demand surge as the India Meteorological Department (IMD) forecasts intense heat conditions across several regions, potentially driving a sharp rise in beverage consumption. According to a recent industry assessment, soft drink bottlers are likely to post around 15 percent […]

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