Bangkok/Paris , June 2– In an exciting blend of Eastern charm and European craftsmanship, Thai actor and TV personality Tawan Vihokratana—fondly known to fans as Tay—has officially partnered with the luxury fashion label Loewe as its new brand ambassador.
Tawan’s growing global appeal and distinctive sense of style made him a natural fit for Loewe’s evolving vision. His recent presence at the brand’s Fall 2025 show in Paris, followed by his visit to the immersive “Crafted World” exhibition in Shanghai, had already set the tone for what seemed like an inevitable collaboration.
Speaking on this creative partnership, the actor expressed how working alongside Loewe has been an inspiring journey, offering him a deeper appreciation for the house’s commitment to craftsmanship and innovation in fashion. He shared that this association has opened new avenues for him to explore self-expression through wearable art.
This new chapter with Loewe marks another milestone in Tawan’s dynamic career—one that bridges his influence in pop culture with the timeless elegance of high fashion.
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