Cold Brew Craze: Coffee, But Make It Chilled
Leading the list was the Takeya Deluxe Cold Brew Coffee Maker, a sleek, affordable pitcher that makes café-style coffee at home. With over 70,000 positive reviews on Amazon, it’s no wonder people turned to this BPA-free, leak-proof essential to beat the heat. Others opted for the OXO Good Grips Cold Brew Coffee Maker, praised for its flavor extraction and design.
If you’re skipping Starbucks runs and saving money, this is your new go-to.
Sun-Safe and Stylish: Skincare + Wearables
Top trending items in beauty: “broad-spectrum sunscreen,” “gel-based SPF,” and “sunscreen sticks.”
People fell in love with Korean sunscreens this month — especially the Beauty of Joseon Relief Sun SPF 50+ and Isntree Hyaluronic Acid Watery Sun Gel. These lightweight, non-greasy options gained traction on TikTok and YouTube for providing strong sun protection without a white cast.
On the wearable side, UV protection arm sleeves, breathable cotton scarves, and wide-brim sun hats saw a spike in demand. When the heat gets intense, protection becomes personal.
With the rise in “mini air conditioner for desk” and “USB fan for summer,” July turned tech-savvy.
Portable cooling fans, especially the Jisulife Neck Fan and Arctic Air Ultra Mini AC, dominated sales. These devices proved that you don’t need central AC to stay chill — just some clever innovation. They’re also popular with remote workers, making them a must-have for productivity in sweltering rooms.
Staying hydrated was top of mind, as “electrolyte powder” and “insulated water bottle” became trending searches.
The Stanley Quencher Tumbler continued its reign, followed by the Hydro Flask — both stylish, sweat-proof, and vacuum-insulated. Meanwhile, electrolyte mixes like Liquid I.V. and LMNT kept people energized through heatwaves and outdoor workouts.
This month, shopping habits revealed that people aren’t just chasing trends — they’re investing in comfort and well-being. Whether it’s a life-changing cold brew setup or tech that cools you down instantly, July’s favorite finds prove that surviving summer can still be chic, healthy, and fun.
What was your July essential? Tell us what helped you stay cool and carry on!
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