The Impressive TimesNew Delhi – Reliance Industries Ltd (RIL) has announced a major restructuring of its consumer products business, aiming to give sharper focus and independence to one of its fastest-growing verticals. The company said it will reorganise the unit into a direct subsidiary, enabling quicker responses to market trends and stronger positioning in India’s highly competitive fast-moving consumer goods (FMCG) market.
At the company’s annual general meeting, Isha Ambani, Executive Director of Reliance Retail, said that Reliance Consumer Products Ltd (RCPL) will become a direct subsidiary of RIL, consolidating all consumer brands under one dedicated entity.
“This move will allow RCPL to operate independently, focus exclusively on its markets, products, and customers, and attract top talent with a clear mandate,” Isha Ambani said. She emphasized that the new structure would enable sharper execution, faster innovation cycles, and deeper operational focus—all vital for winning in consumer markets dominated by multinational giants.
Highlighting the immense potential in India’s consumption landscape, Isha pointed out that India’s consumer market is a $2 trillion high-growth opportunity, expanding at over 8% annually. She noted that India’s 350 million middle-class households, with purchasing power exceeding Rs 100 lakh crore ($1.2 trillion), represent an unprecedented demand base. Alongside this, rural markets with 900 million consumers now drive 65% of FMCG growth, with penetration growing at 35% annually.
RCPL, despite being a relatively young business, has already emerged as one of India’s fastest-growing consumer brands companies. In just three years, it posted revenues of Rs 11,500 crore ($1.4 billion), according to Isha Ambani.
Its flagship brands have made strong inroads:
Campa Cola has broken a 30-year multinational duopoly with a double-digit market share across several states.
Campa Energy amassed 2 million social media followers within 90 days of launch.
Independence, another flagship brand, has crossed Rs 1,000 crore ($117 million) in revenues.
RCPL has also begun international expansion, with operations in West Asia, Sri Lanka, Nepal, and exports to West Africa. “Our target is to enter at least 25 countries in the next 12 months, building an Indian consumer brands powerhouse with global reach,” Isha said.
The restructuring marks Reliance’s intent to challenge global FMCG players with homegrown brands, while also leveraging its retail network, digital reach, and supply chain to scale rapidly. “We believe Brand India will shine bright globally when Indian consumer and tech brands conquer international markets,” Isha Ambani concluded.
No Comments: