Airtel and Google Cloud enter into long-term strategic collaboration

Kolkata, May 13 , 2024 : Bharti Airtel (Airtel) and Google Cloud on Monday entered into a
long-term collaboration to deliver cloud solutions to Indian businesses. The strategic collaboration will offer a suite of cutting-edge cloud solutions from Google Cloud to fast-track cloud adoption and
modernization for Airtel’s customers, according to a media statement here.
In addition, Airtel will provide a suite of cloud managed services to its customer base of more
than 2,000 large enterprises and one million emerging businesses. Through this collaboration,
the two companies are targeting the large and growing Indian public cloud services market,
which is expected to reach $17.8 billion by 2027, according to IDC.
The two companies will bring together their unique strengths of connectivity and AI technology
to develop industry-leading AI/ML solutions that Airtel will train on its large data set.
These unique solutions will drive greater value to Airtel’s customers and will include geospatial
analytics solutions with advanced location intelligence for trend-spotting, predictive capabilities,
market assessment, site selection, risk management, and asset tracking; voice analytics solutions
for superior conversational applications trained across languages; and marketing technology
solutions to forecast consumer behavior, perform tailored audience segmentations, and
streamline content creation with high-precision contextual ads at reduced costs.
In addition to these offerings, Airtel has developed an end-to-end IoT solution designed for the
utility sector that combines connectivity, Google Cloud services, and application software under
one offering, enabling seamless, hassle-free, and faster deployment.
To power its cloud-based solutions business, Airtel has set-up a managed services center in Pune
with 300+ experts who are being extensively trained to champion Google Cloud services and
develop world-class tech solutions.
Gopal Vittal, MD & CEO, Bharti Airtel, said: “As India accelerates its digital transformation,
cutting-edge cloud and AI solutions will be at the heart and center of this change. We are happy
to partner with Google Cloud and jointly address this market opportunity with secure and
scalable Cloud solutions for government, enterprises, and emerging businesses. Together, we
will also accelerate the deployment of gen AI in the country and unlock its potential to solve
problems Thomas Kurian, CEO, Google Cloud, added: “Our strategic collaboration with Airtel marks a significant milestone towards our commitment to accelerate cloud and AI adoption in India. Through this partnership, we aim to explore and build transformative solutions that can
enhance Airtel’s customer experiences.” Airtel will also leverage Google Cloud’s gen AI capabilities to transform its customer experiences and interactions across its offerings of mobile, broadband, and digital TV, and to streamline its internal processes and operations. Airtel will also extend these capabilities to its B2B customers in India and globally.